Search engine optimization (SEO) is a growing trend today considering the very tough competition among websites to rank in search engines.
As there are many strategies for optimizing your website, you need to consider each one to get every chance at increasing your website ranking. Among these is Link Building.
Link building is basically a strategy of SEO that aims to increase a website’s inbound links which can ultimately increase the traffic of a website.
SEO Link building is very important because it can determine the value of your website, as well as its rating and position in search engines. However, no ordinary link building strategies should be used because it can lead to your website being penalized.
For that, only the following white hat link building strategies should be used:
1. Make use of Infographics.
Infographics are not only more informative, they are also worth sharing primarily for their informative nature. If your website has a lot of infographics, more users will share these infographics and then link with your site.
2. Use Emails for Link Building
This is among the most effective link building strategies this year. By sending an email to a potential linking website and asking them to include your link in their content or page, you are increasing your chances for higher rankings in search engines.
3. Create Valuable and Interesting Content
It is that simple. Content is what truly brings in more readers and increased links. Therefore, you have to create content that is interesting and valuable to your readers. You have to ask yourself if the content you have made is worth reading or sharing.
4. Link Only with Relevant Sites
Google, the giant search engine, is very particular with the sites that you link with. And through its Penguin update that targets such black hat strategies, your site may be penalized if found to have linked with irrelevant sites.
5. Analyze your Competitors’ Links
If your competitors have more links than you do, then you should know the sources of these links by using Majestic SEO or Open Site Explorer. Doing this can also help you increase your links.
If you are not very well-versed with the different link building strategies, you can always get the services of any reliable link building company. You can outsource link building to make sure only legitimate methods are used.