There are times that at one look, you can already easily identify a company or business even without any written text. By just looking at an image or diagram, you can already associate it with a certain business entity. Thanks to the logo, your business can be set apart from the others.
The use of a logo is one very important marketing strategy and advertisement. As people are naturally too lazy to read a name or title, the logo can easily be used to represent your business or organization, as well as what it offers. Therefore, a logo should be created for every single company.
Businesses usually create a logo with the help of a designer or artist. However, with today’s technology, you can already create logos online. Yes, that is true. In fact, you can choose to either create custom logos online or make use of free logos online. Regardless of which one you choose, here are the do’s and don’t’s when creating them.
1. Choose a unique logo design.
Do not create something that is similar to the logo of your competitors even if you are serving the same industry and market. The idea is to make yours unique and incomparable to others.
2. Decide what you want to convey.
The ideal logo should explain through images or symbols what your business is about. Use icons that are useful in your industry.3.
3. Identify your target market.
The reception of your target market matters whenever you make your business logo design. If your product is intended for children, then it should be light and a bit of a kid-at-heart. If it is for male adult professionals, then choose to make it a little more serious.
4. Choose a suitable font.
There are hundreds of fonts available for your use. Choose wisely the font style that suits the nature of your business. For example, jewellery makers and designers should choose something that is sophisticated and intricate.
1. Design for yourself.
You may have the liberty to put your creative juices into the work but this is not for you. You need to think who the design is for and who the audience is.
2. Think about the ability of the company to reprint the logo.
Admittedly, designers are sought to make the design and print the material. However, there are times when the owner goes to another print shop for reprinting. Given this scenario, the artist should consider the color and font used and make sure these are a bit common or easy to access so that the idea and concept of the whole logo do not change.
3. Create a design that cannot be interpreted.
Of course, many designers can interpret their design but not other people. If the business logos created by the designer cannot be explained by another person, then that logo is obviously a failure.
Your being able to design business logo online is already a three-step leap from the usual manual way of creating logos. Therefore, take the power and create a logo today.