Landing Page: What Should It Contain?

When you surf the net, you will come across websites that may have been accessed either by writing their URL or by being diverted there by Google. But regardless of how you get there, you are brought to the website’s landing page.

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The Landing Page is normally the very first page that opens up after you click a link or enter a URL. However, it can also be another page within a website which contains the keywords entered by the user.

What does the landing page contain?

The best landing page designs have one thing in common. Their landing page has the following elements which help entice the user to read on and find relevant information.

1. Heading

Just like a newspaper, you need to have a heading in creating your landing page design. It should contain a brief but clear description of what your website is about so that the user may be able to decide if it is useful or not. The heading should be placed at the top and must be visible and bold.


Many people, if not all, are visual. We don’t normally like to read pure words as we are fascinated by graphics, pictures, and videos. With that, your custom landing pages should be enticing and catchy.


The content of your website’s landing page should not bore your readers. If there is a need to really make it longer than usual, make sure these are easy to read by making several paragraphs and using bullets.

4. Action or invitation

The landing page should contain buttons that say ‘click here to download’ or ‘click here for more information’.

5. Testimonials

Though not all people can be persuaded by testimonials, putting them on your landing page may invite and convince your user to read on and try your product or service.

How to make custom landing pages:
1. Colors are important

The landing page may make or break your website. That is why upon the users’ landing on it, they must already be hooked to continue searching through the website.

And the best way to do this is to use complementary colors or colors that oppose each other. This way, your buttons, icons, and texts may pop out and become distinct from each other.

2. Post a logo

Remember that the logo represents your business or organization. Therefore, it has to be placed strategically on your landing page so that the user may be aware of where they currently are. Your landing page design should make your logo visible but not overpowering.

3. Include your social network accounts

Business owners are becoming increasingly aware of how important social network accounts are. So if you already have a Facebook or Twitter account, place the link anywhere on the landing page where it can be seen and clicked on.

4. Test your landing page before putting it onboard

There are different software packages on the net that you can download to test your landing page.

If you want to save time, you can always avail of the sample landing pages and custom landing pages on the internet today. However, always remember to use only the landing page best practices to increase your conversion.


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