As mentioned in our previous articles, the launching of your website is not the end to your efforts at ranking in search engines. In fact, it is only the beginning.
Remember that there are hundreds of thousands of websites all over the World Wide Web that compete for rankings and audience. How can you be sure that your website can survive the competition?
The answer is through Search Engine Optimization (SEO). This is the strategy that is most popular today among website owners and SEO experts.
It “optimizes” the website and makes it most useful and appealing to online users. To achieve that, there are various strategies and techniques being employed by search engine optimization companies. However, the price is good.
For website owners who are just starting out, search engine optimization service by experts can be expensive. This is especially true if the website has no advertisers yet. Therefore, the question now is if there is any affordable search engine optimization service that they can avail.
The answer is both a No and a Yes. No, there is no such thing as affordable SEO service and yes, there is such thing if you do it yourself.
Here are the ways to search engine optimize your website by yourself.
1. Keywords, keywords, keywords.
You can say the word times more to exaggerate the point. Really, keywords are among the most important thing about website search engine optimization. The keywords are what people use to locate URLs and materials for their queries. Each day, thousands of keywords are being typed in so you will have a lot to put in your website.
Put these keywords in the content and title pages. Since it is a given to put these keywords repeatedly (but naturally) in your content, you should also put these on your title page. However, you should avoid as much as possible the use of prepositions and conjunctions. Make them as natural as possible.
2. Choose a suitable domain name.
Search engine optimization companies are aware that the most basic thing to know about SEO is to create a suitable domain name. If you don’t have one yet, you should consider making one that is very close, if not the same, as your company name. For example, if your company name is Baby Bump, then you should go for HYPERLINK “http://www.babybump.com” www.babybump.com for easier retention.
3. Consider Link building.
Website search engine optimization is also about link building. Make sure that the sites that you are linking with or are linking with you should be relevant. These should be talking about the same niche.
Remember that you should only employ white hat SEO techniques such as those mentioned above. Be aware that Google continues to roll out versions of the Panda and Penguin Update. Do read more about them to prevent getting penalized.